SIX MYTHS WE HOLD ABOUT TECH
As a "bicycle of the mind," technology enables businesses to go farther and faster than ever before. It connects people, places, and ideas in ways that were once unimaginable
But there are several misconceptions and myths about technology that hold many business owners back from taking this journey. Here are some of the most common ones that come to mind:
Technology is not relevant or important for African businesses: Many people believe that technology is not a priority for businesses in Africa, given other pressing challenges. However, technology can help African businesses overcome many obstacles, such as limited access to markets, financing, and information.
African businesses cannot afford technology: While it's true that some cutting-edge technologies may be expensive, many affordable and accessible solutions exist, such as mobile phones, cloud computing, and open-source software.
Businesses lack the skills to use technology effectively: While there is a skills gap in some areas, many African entrepreneurs and employees are tech-savvy and innovative. Moreover, various initiatives aim to build digital skills across the continent.
Technology is only for big businesses: Small and medium-sized enterprises (SMEs) can also benefit greatly from technology, such as using mobile money for transactions, social media for marketing, and e-commerce platforms to reach new customers.
Technology will replace jobs in Africa: While automation may displace some jobs, technology can also create new opportunities and enhance productivity. African businesses can leverage technology to create new products, services, and industries.
African consumers are not ready for digital solutions: Africa has one of the world's fastest-growing populations of digital consumers, with increasing smartphone penetration and internet access. Many African consumers are eager to adopt digital solutions that meet their needs.
Technology alone can solve all business challenges in Africa: While technology is a powerful tool, it is not a silver bullet. African businesses also need to address other factors, such as regulatory environments, infrastructure, and access to capital, to thrive in the digital age.